Some people spend most of their life online within their favoured social media. They do not use Google or any other major search engine, they find all they need in Facebook or Twitter for example.
If you are not in this sector they will never see you and therefore, highly unlikely to use your products or services.
The key is to establish the most appropriate social media to you and your business. Stay active, you will do more harm than good if your last post was months ago.
‘Tell it, don’t sell it’ is the rule to follow but by all means explore opportunities to advertise here.
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